Picking up the scent to where future creation and lifestyles are headed. Understanding burgeoning evolutions in society to ant...
PLATFORM FOR STYLE AND DIGITAL EXPRESSION
The definition of your brand’s style identity, of the structure of a collection and the resulting digital expression. A document produced using the brand platform or any brand component supplied by you.
A valuable document for briefing all the players who will be working on the collection and/or communication, ensuring full consistency of identity.
The Style Expression Platform comprises
. the definition of a product’s territory of expression, the style equation and the product promise, style positioning, style markers, emblematic products, segmentation
The Digital Expression Platform comprises:
the creation of a brand mindset, the major themes for story-telling and associated types of content ranging from the most general (lifestyle) to the most specific (product), editorial style equation, examples of publications to oversee internal teams, principles for relaying content depending on channels.
THEY ASKED, WE DELIVERED:
Morgan, Galeries Lafayette, Pimkie, Brice, New Balance, Casino, Scottage